Search Engine Optimization (SEO) is a set of techniques to improve the ranking of a website in a search engine’s results pages. Small businesses depend on local customers and a good SEO friendly website with an SEO strategy in place can create a steady stream of potential clients to your website. Furthermore, it is a relatively inexpensive way to reach new markets and specific customers hundreds…..
The Achilles’ heel of small businesses is their new and fragile corporate brand. During their start-up phase, it is imperative for them to build a strong public image via their marketing campaign, and colours can easily convey the subtle benefits of using their product. From traffic lights to wall paint, colours have always provoked certain feelings and are a powerful tool for branding. Naturally, different colours…..