The other side of the Internet, or Web 2.0, is a world of interactive web pages that change though user interaction and user data input, such as geographic location, sex, age, personal preference, and others. To create such unique user experiences, developers must make use of dynamic web technologies such as Perl, PHP, Ruby, ASP, and Ajax, which process “requests” or information inputs by the user…..
Broadly speaking, there are two types of web pages – those you can interact with, or dynamic, and those you can’t interact with, or static ones. However, this increased functionality of the dynamic pages comes at a price – such websites require much more knowledge and work to build and cost substantially more. Therefore, websites with simpler functions, or your initial business page, can be built…..
Returning visitors tend to visit 4 times1 as many web pages as new users and they also spend considerably more time on the website – 13 min, compared to 30 sec1. Additionally, they are a more engaged target audience, are more likely to make a purchase, and would probably recommend your website to friends and niche groups. Therefore, building a website management strategy centered around getting…..
Start-ups and high-growth businesses have a lot of business opportunities. Unfortunately, they have very limited resources, and the person in charge must select the most resource-efficient method to tap new markets. With website conversion rates varying around 8%1, it makes perfect economic sense to expand your online presence or otherwise grow your business online. Here are 5 easy ways to achieve this. A Well-Thought Out Website…..
For small businesses, knowing who is visiting your website and what they are doing once they get there is important. With this information, you can get valuable insight into what is working with your marketing, what is confusing your visitors and where you can improve. Without an analytics tool, your company can only take a shot in the dark and guess what your website visitors’ behavior…..
For years, marketers have been harnessing the power of word of mouth marketing as a way to build their brand. Word of mouth marketing is not only the least expensive form of advertising but it also yields the best results. With social media, word of mouth marketing has become amplified and more businesses are finding the benefit in creating a presence on this powerful channel. Still,…..
Designing an effective logo is not just an art, but also a science. It is classified as an art because there is a significant amount of creativity involved to produce the desired result. It is a science because it needs alignment with the specifications of the client. The whole process involved brings out the technical and creative aspects of the corporation. All of the steps involved…..
In order to understand what branding means, you must first understand what a brand is. Brands are images or ideas of a specific type of service or product that a consumer is able to connect with through a logo, slogan, design or name of the company owning the image or idea. Branding involves marketing that image or idea so that more people are able to recognize…..
The website of a small business is the backbone of its Internet marketing campaign. It makes sense to build it following strict guidelines and the best industry practices, and incorporating these ten important features. The benefits these features will bring are many, such as having customers who keep coming back, making it easy for customers to find what they are looking for, making visiting the website…..
In the early stages of your business, making a few more sales can mean the difference between business success and failure. That is why you as a small-business owner should understand the advantages of each marketing technique. Internet marketing has become one of the crucial mediums for small business marketing due to several advantages over traditional marketing such as radio, television, newspapers, flyers and pamphlets. Internet…..